Smart and effective social media advertising strategy.

1. Find your business goals:
Every part of the social media strategy serves that purpose. You can not develop without knowing what the goal you are striving for.

Research what your company needs and decide how to achieve that when using social networking.

You will definitely have your own goals, but with a company that usually has the following objectives of branding, attracting customers and reducing advertising costs.

I recommend choosing two main goals and two secondary goals to focus on. Having too many goals will scare you and eventually get nothing.

2. Define your advertising goals :
The goal will be nothing if you do not have a specific parameter defining the target. For example, if your goal is to create customers and increase sales, how many customers and revenue do you want to increase before you consider them a success?

Your advertising goal defines how you go from point A (target not reached) to point B (goal achieved). You can decide your goals with the SMART method. Select the Specific, Measurable, Achievable, Relevant and Time-bound targets.

Using my previous example, if your goal is to increase customer and revenue, a specific advertising goal is to increase the customer by 50%. To measure the progress, select the tracking and analysis tools you need.

Setting a goal too high and then failing is not a good idea. If you set a goal of increasing sales by 1000%, the high possibility that you are not achieving this goal. Select goals that can be achieved, taking into account the resources you have.

Take time to consider whether your goals are relevant to the company. If you want support from C-level executives, make sure your goals relate to the company’s future.

Accompanying the timetable is the thing to do. When will you reach your goal? Next month? Last year?

The 50% customer acquisition objective may have been specific, measurable, achievable and relevant, but if you do not set a deadline to accomplish your goals, efforts, resources, and focus may be fragmented. go away.

3. Identify potential customers :
If the business is heavily impacted by the low volume of social interaction, it’s usually because they do not have the right customer information.

Buyer persona helps you shape and focus on potential customers, at the right place, at the right time, in the right message.

When you know your age, occupation, salary, hobbies, hardships, habits, likes, hates, and prospects, it’s easier to save. Focus on this group.

The more specific you are, the more people you mention.

 4.Learn about the competitive landscape:
With social ads, learning the competitive landscape will not only help you know about their activities, but it will also give you an overview of what’s available so you can add that to your work. your own power.

Start by listing 3-5 main opponents. Find out what social networking sites they use and analyze their strategies. Look at the number of fans, followers, how often you post, the post period.

Pay attention to the type of information they post and its context (humorous, promotional, etc.) and how they respond to fans.

The most important thing is to look at the amount of interaction. While administrators are the only ones who can count on interactivity, you can still find out for yourself.

For example, you are researching the last 20-30 most recent posts. Get the total number of interactive activities divided by the total number of fans. (Interactive activities including likes, comments, sharing)

You can receive this with another social account. For example, with Twitter, you can count tweets and likes.)

Keep in mind that calculations are only meant to give you an overview of your competition so you can compare the level of competition.

5. Select channels and tactics
Many business owners create accounts on every well-known social network without knowing which social networks will yield the best results. You can avoid spending time in the wrong places by using information from the buyer’s face to decide which social network works best.

If the results show that the customer leaves 40% of their time online on Facebook and 20% on Twitter, you already know the main social network and sub you need to focus on then.

When a customer uses a particular social network, that’s where you need to focus, not the other place.

Your strategy with each social channel depends on your goals as well as how best each network performs.

For example, if the goal is to increase your customers and your main social network is Facebook, some good tactics are to invest in Facebook advertising and promotional campaigns to get people’s attention.

 6. Create a post-campaign
Information and social networks have a unique relationship: no good information, no social networking and no social networking will no one know about your posts. Use them to reach potential customers.

There are 3 sections to get a successful postage campaign: type of information, post time and frequency of postings.

The type of information you should post depends on the type and context. The format is how you present textual information, photos, videos, links, …

Context is consistent with the company’s voice and trends. Should the post be funny, serious, specific, highly educational or star?

There are many research articles that indicate the best time to post. However, I think the only reference. Remember, your customers are very special so you need to try and find the time to post,

Frequent postings are just as important as the content you share. You do not want to bother people right?

Finding a moderate level of posting is very important because it means more and more interactivity or more and more un-likes and dislikes. Use Facebook Analyzer to see if your fans are online and interact with posts.

7. Focus resources and resources
To look at capital for social ads, look at the tactics you’ve chosen to achieve.

Create a detailed list of the tools you need (social network monitoring, email advertising) the services you need (image design or video production) and any ads you have to buy. Arrange together and calculate the sum so you have a clearer view of what you are investing in and how it affects the cost of the project.

Many business people set the budget first and choose the right strategy for that budget. I do the opposite. I put the tactics first and then predict the appropriate funds.

If your tactical override exceeds the predicted amount, rank the importance with the rate of return over the initial cost.

8. Division of roles
Know who is responsible for what increases productivity, avoiding misunderstanding and doing the same thing. Everything can be confusing initially but with time everyone will know their roles and tasks each day they are in charge of.

When everyone knows their mission, it is time to start planning the process. You can plan daily or weekly. I do not think you should follow the month as there are so many things that happen suddenly and you will spend time adapting to the new change.

Social Media Analytics


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